Leaders in Leather is a local Austin company that needed some very specific ideas for the Dallas and Vegas Markets. In addition to the photography projects for these Markets, a box wall display, light box display and multiple distressed display tables for their largest retailers to purchase were also designed and produced.
Dozens of these distressed table displays were made for Leaders In Leather. By coating the tables with numerous coats of paint and hand-stenciling the LIL logo, and finally sanding and sealing these tables, a distressed aesthetic was achieved while assuring each table is unique. Tables can be seen at various Leaders In Leather retailers.
The screen printing on both sides of the plexiglass insert was used to give the logo solid definition and the background pattern a diffused presence.
This project was a quick inexpensive way to transform a generic retail space in the World Trade Center for the Dallas Market. The boxes were hand screen printed and stacked as a wall that brought a unique backdrop to the space without overshadowing the products on display.